At the University of North Carolina at Chapel Hill University Libraries, our two-person content management team defines content as information in a usable form. The form web content takes can vary from text or data to images or video. Whatever content looks like, its purpose is to convey meaning and give context to users about our library, its resources, and its services. Content starts a conversation with your users: it should provide them with the information they’re seeking or open a door for them to contact you. The darker side of this conversation occurs when a user can’t easily find what they’re looking for and leaves your site, never to return. Either way, this is where content strategy comes into play. Putting content online requires care and maintenance, whether it’s a policy document, contact form, research guide, or anything in between. Being responsible for content is a long-term relationship that gives you the chance to keep the conversation going even when everything changes. Good content strategy makes it easier to keep that relationship healthy, even without limitless resources. Our web content reflects the same level of service a user would receive if they visited one of our libraries in person—or at least that’s the goal of our annual content audits. We utilize many different tools and strategies to work toward this goal, and (as a two-person team) we certainly don’t try to go it alone.