Understanding your audience is key to a successful creative strategy. Why not take advantage of this and make them “secretly” work for you? Learn how our team at Purdue University benefited from past mistakes and successes and launched a successful university-wide social media photo campaign, Picture Your Purdue. By getting our audience involved, we capitalized on free content and merged it with a full redesign of the university homepage.
What You'll Learn
- Understand the value and capitalize on user-generated content
- How your audience can help you accomplish your goals
- How to successfully integrate social media and design in your creative strategy and process